MAIN TASKS OF THE AGENCY

  1. Elaboration of new strategy of Dnipro City development and plan of its implementation.
  2. Development of new image of the city, rebranding and tourism strategy elaboration and plan of its implementation.
  3. Business plans and development projects analyses and improvement; projects support.
  4. Investors  support.
  5. Raising financial and intellectual resources for development.

1.BUSINESS DEVELOPMENT & SUPPORT UNIT

1.BUSINESS DEVELOPMENT & SUPPORT UNITBUSINESS DEVELOPMENT & SUPPORT UNIT EXPECTED  RESULTS

  • Elaboration of new strategy of Dnipro City development and plan of its implementation
  • Business plans and development projects analyses and improvement; projects support
  • Investors and SME support
  • Development of Industrial Park
  • Development of Technological Park
  • Raising additional funds for city development from the central budget
  • Raising funds from technical assistance projects and grants for city development

“DNIPRO ART-INDUSTRIAL” ANNUAL FORUM TO BECOME THE MAIN BUSINESS  EVENT

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2. REBRANDING, IMAGE, TOURISM UNIT

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REBRANDING, IMAGE, TOURISM UNIT EXPECTED RESULTS

  1. Development of new image of the city, rebranding and tourism strategy and plan of its implementation.
  2. Raising financial and intellectual resources for development.
  3. Development of interactive Dnipro City Museum of History.
  4. Developing tourist web platform.
  5. Creating network of tourist companies to boost tourism in Dnipro City.

INSTITUTE OF CITY HISTORY IS A PART OF DDA

NEW CONCEPT OF DEVELOPMENT

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  1. Dnipro City becomes comfortable place to live in by overcoming ecological problems and rebranding, supporter of new identity – global Ukrainian. Dnipro City is to become “ukrainian Amsterdam” – the city with low-rise buildings on the banks of the river; a city of 50 Weeks/50 Events a year.
  2. Dnipro City is technological, industrial and science hub, positioned as incubator for entreprenuers in machine building and the centre of aerospace cluster. Dnipro City is to become “ukrainian Switzerland” – the territory where one can invest despite overall  situation in Ukraine.

REBRANDING

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To change the perception of Dnipro City in Ukraine and in the world by forming new and multilayer city brand

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Involving society to branding process, forming local brand partnership

DNIPRO CITY AS CULTURAL & INDUSTRIAL CENTER

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Location of the city in east-central part of Ukraine, on the banks of a big river; mild climate,
combined with economical and business growth create  conditions for comfortable living and growth.

Creation city ‘myths’ is an instrument of self-awareness of citizens and a basis for tourism development.

 

 

CREATING NEW PICTURE OF THE CITY BASED ON HISTORICAL LAYERS

img9 Historical layers have different time  path, influence and visual heritage left till now. All together they create comprehensive image of Dnipro City.

LAYER 1. ANCIENT KYIV RUS PERIOD

In 9th century, on the left bank of Dnipro river, old Slavic Ulich settlement appeared
Lands of Dnipro city remember ancient human and rich Kyiv Rus settlements

LAYER 2. KOZAK PERIOD

Since 16th century Kozak period begins – time of wars and warriors. Dnipro city is a “place of Three Fortresses”

LAYER 3. IMPERIAL PERIOD

Dnipro City is linked to two Empires: Russian and Rzeczpospolita

LAYER 4. INDUSTRIAL PERIOD

In 19th century, deposit of iron ore were found by Oleksander Paul. “Metal fever” caused Katerynoslav (old name of Dnipro city) booming  development: belgian, french and german companies have contributed to the rapid development of the region

LAYER 5. USSR PERIOD

Can be showcased by “Totalitarian Period Park”

SUBLAYER 6. SECRET KNOWLEDGE

Helena Blavatsky, occultist, spirit medium, and author (12.08.1831 – 08.05.1891) was born in Katerinoslav (Dnipro city)

Dnipro City is multicultural and religion tolerant city, promoted progress without violence

SUBLAYER 7. DNIPRO IS A CITY OF POWERFUL  JEWISH COMMUNITY

Settling  in emperor times on territory of modern Ukraine, Jews integrated into the historical context of the area. Formation of  new political nation is supported by Jewish community  of  Dnipro,  which is the most powerful in Ukraine

SUBLAYER 8. MODERN AND OLD INDUSTRIAL LANDSCAPES ARE PART OF TOURIST TRACKS

New and old industrial parks are also the basis for tourism in former “capital of iron and steel” (used to be unofficial name of Dnipropetrovsk)